After Square acquired GoParrot, I led design for the enterprise product. Since then: a north star vision, menu management, royalty and reporting tools that addressed top franchise requests, and a full design system migration. Dozens of shipped features, four teams, one platform.
caseDefining a North Star for an
Enterprise Platform
caseDefining a North Star for an Enterprise Platform
caseRebuilding a Checkout That Was Losing ❚❚% of Orders
caseRoyalty Collection: From Spreadsheets to Native
caseRoyalty Collection: From Spreadsheets to Native
Early-stage work is a different. There's no existing system to design within: you're figuring out the product, the user, and the business model at the same time.
I've helped startups turn ideas into something real: first interfaces, design systems built to last, MVPs, marketing creatives, and more. GoParrot started this way before showing 4x MRR growth and becoming a $❚❚M exit.
Superlegal. AI pivot in 72 hours • Soon
GoParrot white label. Scaling the F&B ecosystem • Soon
Superlegal. AI pivot in 72 hours • Soon
GoParrot white label. Scaling the F&B ecosystem
Conspectus v2. Knowledge management reimagined • Soon
Tunnel Tech. Aerospace storytelling [art direction by K. Belyaev]
Not everything needs a client. I redesign products I use, explore interaction patterns that interest me, and occasionally rebuild something just to understand why the original works — or doesn't. These aren't portfolio pieces. They're how I stay curious.
VK monetization concept. Redesigning creator economy
Movie streaming concept. Beyond the generic interface
ATM redesign concept. Humanizing banking hardware
